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U.Porto—IX Gala de Desporto, 2017

Agency: Gen Design Studio
Year: 2017
Role: Art Direction, Graphic Design, Editorial Design

Gala do Desporto is an event where athletes, teams, coaches and other members of CDUP (University of Porto Sports Center) are distinguished in regards to their prowess, accomplishments, and growth. This year we take the athlete to a mythical status, an elite, a figure captured out of time, in a combination of cool darks and golden strikes to marry the Gala ambiance with a sensation of victory. From the three-figure reinterpretation of the podium to the accessory elements throughout the event’s communication, the prominence of the body and its captured movement is a call for exaltation, and admiration of their conquers through limit breaking hard work.

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